This week, officials unveiled the logo for the forthcoming 2025 World Exposition – and Japanese social media is delighted with the result. The red, ring-shaped mass of eyeballs and blobs has immediately been compared to a kaiju, the giant monsters of Japanese cinema fame, with Twitter users immortalising it in art.

Per the Mainichi, graphic designer Tamotsu Shimada was quoted as saying, “Like the Tower of the Sun … we wanted to create something that was unique and has impact.” The Tower of the Sun, a huge sculpture by artist Tarō Okamoto, was built for the last World Exposition to land in the city, all the way back in 1970. Though most of the expo park is long gone, the Tower of the Sun still looms over the area.

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